Everything on the Worldwide Interweb :)
Emails and Web sites and Social, oh my!
Coaching Web site
Using Psychological Triggers
Tone of voice matters, especially when offering coaching services. To better connect with my potential clients, I created a supportive tone and used psychological triggers to lead them seamlessly through the purchasing process.
I also wrote and set up an automated email series when they signed up for my free recorded meditation. |
Compelling Email & Engaging Social
Doubling CTRs and Boosting Engagement by 25%
|
I had the opportunity to write 60+ email blasts for Epicor for both potential customers and loyal customers. From event announcements to product enhancements, my copywriting skills have been called upon for the smallest details and largest events.
Note: Recently in working for a Silicon Valley startup, I was able to wordsmith their emails, adding in new messaging and urgency. Additionally, I began to run the social media for them. We were able to get a 25% boost in engagement for their launch day. We also gained significant growth in LinkedIn followers.
|
May the Mobility Be with You (Landing Page)
A direct mail, email, landing page, & white paper combo
|
Epicor asked me to update a mobility white paper, then create copy for a direct mail, email and landing page.
They wanted powerful and urgent messaging, so I made sure the landing page was steeped in "power" synonyms. |
A Portal to a Payment Processing Universe (Web Portal)
Developing a Resource Center for Payment Processing Customers
|
Epicor began offering payment processing to its customers. I was brought in to create the copy for the Web portal, along with several datasheets related to their payment processing services.
|