All Things Books
Thought Leadership, White Papers, Best Practice Guides, eBooks & Print Books
Dummies-Style Best Practices Guide
Lightening up the tone
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The director of marketing and I worked on a new set of best practice guides derived from technical documents.
We brainstormed on creating a "Dummies-series" tone of voice atypical for Epicor copy. The CMO loved the guides, and the content is still being repurposed today, 4 years after I wrote it. |
Buttresses and Gargoyles White Paper
Delivering key ideas through metaphor
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The marketing department wanted to create a white paper on security, especially with the number of data breaches happening prior to payment cards moving to the EMV chip.
To spice up a somewhat dry topic, I integrated the use of the castle stronghold metaphor to create a cohesive--and fun--thought leadership piece. |
Turkey Vulture eBook
Wrote and Designed for .pdf & Created Payment Path on Web
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I wanted to give my coaching clients a low-tier offering that would get them familiar with my work without having to invest a lot of money.
Thus, I wrote and designed this 70-page eBook. One client wrote: "Cathy's supportive materials, such as her beautifully written ebook, let me know I wasn't alone in my journey and affirmed I had found the right coach!" |
When Life Gives You Rejection Letters, Self-Publish!
Exercise? But I Don't Want to! The Motivated Mover Method for Women
My interest in physical fitness, dance, and yoga led me to write this self-help book. I published it using CreateSpace in 2014.
Even though I no longer market this book, I still earn royalties now and then. You can order your copy on Amazon.com. "So fun and motivating it will make you want to read it over and over. It makes me smile and changed how I see my daily workout." ~Amazon reviewer |